Have you ever thought about how many people call your business and hang up without making an appointment or buying anything?
What if you could salvage those missed sales opportunities?
If you own or operate a business, most likely you’re spending money on marketing in hopes it will generate interest and compel people to call your office to make an appointment or buy something.
Studies show that 1 out of 3 of the people who call your business will hang up without taking the next step…
Callers aren’t taking the next step for 2 major reasons:
1. There are “holes” in your marketing and advertising that you can’t see, causing you not to get the inquiry calls you want.
And…
When people call your business, calls aren’t being handled effectively because you have “holes” in your sales process that you can’t see, causing people to hang up and never call back.
6 Big Problems That Are Costing You Marketing Dollars and Sales Opportunities
You don’t get enough incoming calls from interested prospects.
You don’t know which of your marketing sources generate phone calls.
The people taking calls are mishandling the telephone sales process.
You’re not consistently and accurately capturing caller information.
You don’t have a way to consistently follow up with callers.
You don’t know the peak times when calls occur.
The secret to improve your marketing and telephone sales conversion
Identify which ads generate calls and maximize your ad spend.
Train the people handling calls a telephone sales process.
Record phone calls for quality assurance.
Monitor call activity and hold your staff and media sources accountable for results.
Coach your sales team by listening to actual customer calls with them.
Let me say this another way....
To improve performance you'll need to track your entire customer acquisition process starting with the performance of your ad campaigns through to your sales team.
“Every time we review calls
with our reps they get better
and it’s made a huge
difference in our business.”
Ari Galper
Creator of Unlock the Game, Sales Expert
Listen to Ari's story:
“Using call measurement
saved me a lot of money
because it exposed
major gaps in my
sales conversion.”
Matthew Lee
President & Founder
Executive Investment Partners
Listen to Matthew's story:
“’I’m able to track exactly where our calls are coming from and I’m getting more leads because I’m able to salvage opportunities that our call center missed…this is a big deal for us because these missed opportunities are worth $15K to $20k each.”